Your Perfect Social Media Content Strategy: Remember the 4 Ps of Social Media

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Marketing has its four Ps. It is very simple: Concentrate on product, place, promotion, and price, and you will have the perfect marketing plan every time. Social media also has its four Ps. Just like marketing, if you concentrate on these 4 Ps we are about to show you, your social media experience will be enjoyable every time, and most productive.

Post

When it comes to posting on social media, your main concern is to engage authentically with your audience.

Share content that shows who you are. At the same time, be aware of the platform's etiquette.

Spread positive content, show support for the people who will read your content, and connect with others genuinely. It's important to strike a balance between showing your talents, and being humble about it.

Keep your posts interesting by mixing up different types of content like photos, videos, and stories, but avoid oversharing personal information.

Always respect others on the platform. Respond to comments, and show appreciation to your followers to maintain that sense of community.

Finally, embrace the power of storytelling, share behind-the-scenes thoughts, and create a sense of authenticity that will make your audience feel closer to you. People love to read stories. Use this to your advantage. If this is something people love so much, go for it!

By following these tips, you can navigate social media with a friendly and engaging approach, creating meaningful connections and enjoyable experiences for yourself and others.

Promote

Promoting your content means, getting it out there, for everyone to see. You'd be surprised how a small piece of content will affect so many people.

Be proud of the content you create. Then, let the whole world know about it.

Never be shy about asking your audience to share the content you post. As people start sharing what you post, the effects will be like a rolling snowball. If more people share what you post, this will bring you one major step closer to becoming a social media influencer.

Share your content on pages that are related to your content. You will reach more people, and more importantly, people who are interested in what you create.

Understand your audience, and the people who will read your content. Write your content in a way that will bring meaning to those people, and their lives. When they're happy, they will show it by making more people happy in the form of shares. And when that snowball start to roll, there's no stopping it.

Participate

Often I've compared social media platforms with restaurants. While you may have you favorite restaurant, you wouldn't necessarily want to eat there every day. Sometimes, your taste buds call for a different variety of foods.

In a way, social media platforms are similar to restaurants. They complement each other. I encourage you to use more than one platform.

Get yourself noticed. That's what all the platforms are there for. The want you to participate. Otherwise, why did they create the platform in the first place?

No two social media platforms are exactly alike. Some have features that other do not have, such as, creating blog posts for the community. Take advantage of these features. A simple piece of content on one platform can be restructured, and become a useful blog post on another platform.

As you post on social media, never be shy about sharing your content on other platforms. Otherwise, you will be depriving yourself of many opportunities.

Irregardless of which platform you are visiting, you should always think of the people who read your content as friends. You're sharing something exciting with them, and if you use social media for business, these people can also become potential customers.

By promoting on social media and participating on various platforms, in a friendly and relatable manner, you're more likely to build a loyal following that genuinely cares about what you have to offer.

Social media is all around us. It's all about building a connection and getting conversations started.

Pound Sign

Pound sign is another name for hashtags.

The best way to start using hashtags is by researching popular hashtags that are related to your post. This will reach a wider audience. However, don't go overboard with too many hashtags in a single post.

Some platforms allow up to 30 hashtags, but others recommend using 5–10 relevant and targeted hashtags. This can help your content get found by users interested in specific topics, while still reaching a wider audience with a mix of popular and niche hashtags.

Find the right balance between being informative and engaging. Also, consider creating a unique hashtag for your brand or campaign to help build a sense of community around your content. If you use hashtags correctly, you can increase visibility, connect with like-minded users, and spark conversations in a fun and friendly way that resonates with your audience.

Concluding Thoughts

So, now you have seen the four Ps of social media: post, promote, participate, and pound sign. Perhaps we can add a fifth P. This is the best P of all.

If you do exactly what you have read in this article, you will achieve that fifth P every time. That fifth P is, perfection.

Follow the guidelines in this article, and you will be one major step closer to becoming the next social media influencer.

I hope this article has helped you.

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